Where Love Meets Protection: Shory Launches #EveryPetHasAShory
Shory Group (“Shory”), a First.tech company and one of the fastest-growing AI Insurtech firms in the region, has launched #EveryPetHasAShory, a campaign celebrating the love, care, and joy that pets bring into people’s lives. Reflecting Shory’s deep respect for pets and commitment to their wellbeing, the campaign invites cat and dog owners across the UAE to put their beloved companions in the spotlight for a chance to win AED 10,000, as well as a Mercedes-Benz grand prize.
Running from 17th Feb ’26 to 27th Mar ’26, #EveryPetHasAShory invites cat and dog owners across the UAE to share photos or videos of their pets on Instagram or TikTok, accompanied by a short story and tagging @getShory.
Aoun Al Smadi, CEO of Shory UAE, said:“Anyone who has a pet understands that they are never ‘just’ animals – they are companions, protectors, and constant sources of comfort and joy. We see incredible examples every day of how devoted pet owners in the UAE are, and we are deeply grateful for the love and responsibility they show towards their animals. With #EveryPetHasAShory, we simply want to celebrate that devotion and remind pet owners that caring for our pets also means being prepared to protect their health and wellbeing.”
Entries will be assessed based on engagement and evaluation by Shory’s internal jury, with ten pets each receiving AED 10,000. One additional participant will be awarded the grand prize, a Mercedes-Benz, selected from all eligible entries based on engagement, storytelling, and the judges’ decision.
The campaign reflects Shory’s broader ethos of protecting what matters most. Recognising the importance of having pets in a home, Shory offers fully digital Pet Insurance solutions (for cats and dogs) on its platform that are designed to give pet owners peace of mind and support them in caring for their pets’ health and future in a simple, accessible way.
The campaign is open exclusively to the legal owners of cats and dogs with UAE residency. Full campaign details and terms and conditions are available at https://www.shory.com/campaigns/every-pet-has-a-shory.
