Just Two Weeks Left To Win Thousands Of Dirhams In Prizes With Rowley’s Key Hunt

There are just two Fridays left to join Rowley’s Yas Bay Key Hunt.

Ahead of the opening of Rowley’s Abu Dhabi and running every Friday until 7 August, the activation transforms Yas Bay into an interactive playground, with 12 keys hidden across two secret zones.

Participants will need to solve riddles, search the waterfront and uncover one of the official Rowley’s keys to claim prizes ranging from AirPods, Ray-Ban sunglasses and Polaroid cameras to Yas Bay Annual Passes, Rowley’s Red Tail Memberships, complimentary Rowley’s dining experiences and, perhaps the best prize of all, the Birthday Steak Pass.

Each Friday at 6pm, Rowley’s releases a cryptic riddle via Instagram Stories, while registered participants receive a map revealing that week’s active search zones via WhatsApp and email. The keys are hidden before the clues are released, creating a race against time as hunters compete to be among the first to unlock the prizes.

The hunt offers a first taste of the playful personality behind Rowley’s Abu Dhabi before the restaurant opens later this summer at Yas Bay.

Originally founded in London in 1976, Rowley’s has built a loyal following around a refreshingly simple philosophy: exceptional steak and fries served without unnecessary fuss. Since arriving in the UAE, the concept has attracted thousands of diners with its quality-first approach, proving that great hospitality doesn’t need an endless menu.

The Abu Dhabi restaurant, opening on its own pier at Yas Bay, marks the brand’s next chapter and will bring the same signature steak, unlimited fries, fresh salad and honest value that has made Rowley’s a cult favourite in Dubai and Riyadh.

Participation in the Rowley’s Yas Bay Key Hunt is free. Guests simply need to register via the link on the @rowleys.uae Instagram account or at the activation itself to receive access to each week’s hunt map. With only 12 keys hidden each Friday, and just 36 prizes remaining to be won, speed, teamwork and a little detective work will be essential. Prizes are available to redeem until December 2026.

To register, follow @rowleys.uae on Instagram or visit https://rowleysrestaurants.com/yas-bay-insider/.