The Hunt Is On: Rowley’s Hides Thousands Of Dirhams Worth Of Prizes Across Yas Bay

Ahead of the opening of Rowley’s Abu Dhabi at Yas Bay, the celebrated steakhouse is inviting the capital to become part of its launch story with the Rowley’s Yas Bay Key Hunt – a four-week treasure hunt featuring hidden keys, cryptic clues and more than AED13,000 worth of prizes.

Running every Friday from 17 July to 7 August, the activation transforms Yas Bay into an interactive playground, with 12 keys hidden across two secret zones each week. Participants will need to solve riddles, search the waterfront and uncover one of the official Rowley’s keys to claim prizes ranging from AirPods, Ray-Ban sunglasses and Polaroid cameras to Yas Bay Annual Passes, Rowley’s Red Tail Memberships, complimentary Rowley’s dining experiences and, perhaps the best prize of all, the Birthday Steak Pass.

Each Friday at 6pm, Rowley’s will release a cryptic riddle via Instagram Stories, while registered participants will receive a map revealing that week’s active search zones via WhatsApp and email. The keys are hidden each week before the clues are released, creating a race against time as hunters compete to be among the first to unlock the prizes.

It’s a sneak peek into the kind of fun Abu Dhabi diners can expect when Rowley’s opens after summer.

Originally founded in London in 1976, Rowley’s has built a loyal following around a refreshingly simple philosophy: exceptional steak and fries served without unnecessary fuss. Since arriving in the UAE, the concept has attracted thousands of diners with its quality-first approach, proving that great hospitality doesn’t need an endless menu.

The Abu Dhabi restaurant, opening on its own pier at Yas Bay, marks the brand’s next chapter and will bring the same signature steak, unlimited fries, fresh salad and honest value that has made Rowley’s a cult favourite in Dubai and Riyadh.

Participation in the Rowley’s Yas Bay Key Hunt is free. Guests simply need to register via the link on the @rowleys.uae Instagram Account or at the activation itself to receive access to each week’s hunt map. With only 12 keys hidden every Friday and one grand prize available each week, speed, teamwork and a little detective work will be essential.

Prizes are available to redeem until December 2026, giving winners plenty of time to enjoy their rewards once Rowley’s Abu Dhabi opens its doors.

To register, follow @rowleys.uae on Instagram or visit https://rowleysrestaurants.com/yas-bay-insider/