The Little Things Expands Into Abu Dhabi With First Store At Yas Mall
The Little Things (TLT), a Dubai-based pop-culture lifestyle brand curating premium collectibles, blind boxes, anime figures, and designer toys from globally celebrated franchises, is now open at Yas Mall, bringing its distinctive retail experience to the capital.
Building on its strong presence in Dubai — including its flagship location at Dubai Hills Mall, the Yas Mall store introduces a dynamic new space designed to engage hardcore collectors, enthusiasts, families, and casual shoppers alike.
The Yas Mall store has been thoughtfully designed to deliver a flagship-level experience, combining modern aesthetics with playful, immersive elements. Customers are invited to explore, discover, and connect with products in an environment that blends creativity, storytelling, and retail innovation. From visually striking displays to carefully curated product zones, every detail reflects the brand’s commitment to creating a shopping journey that is both engaging and memorable.
The store offers a wide and evolving selection of:
- Designer toys and premium art collectibles
- Limited-edition and exclusive releases
- Blind box series and pop culture merchandise
- Plushies and trinkets
- Anime figures and statues
With a focus on quality, collectability, and user experiences, The Little Things continues to cater to a growing community of collectors while also appealing to customers seeking unique, nostalgic and meaningful gifts. The launch comes at a time when demand for collectibles and curated pop-culture retail is accelerating across the UAE, and Abu Dhabi’s diverse, experience-driven audience makes it a natural next step for the brand.
“Expanding into Abu Dhabi is an exciting milestone for us,” said Hassan Tamimi, Chief Executive Officer at The Little Things. “Yas Mall is one of the region’s leading retail destinations, and this opening allows us to connect with a broader audience while continuing to offer the creativity, curation, and immersive experiences that define the brand. Our fans and long-time customers have been asking for a branch in Abu Dhabi, and we are proud to finally answer that call.”
Having traditionally participated in Abu Dhabi’s annual Comic Con events, The Little Things’ new permanent store now provides collectors with year-round access to a wide range of exclusive and limited-edition items.
With multiple locations across Dubai, The Little Things continues to expand across the UAE and the wider GCC. The brand currently operates two branches in Saudi Arabia, has hosted pop-ups in Qatar, maintains a store in Uzbekistan, and will soon open its first European location in Latvia, reflecting its growing international footprint.
