VOX Cinemas, the Middle East’s largest exhibitor, owned and operated by Majid Al Futtaim Entertainment, has launched an advanced IMAX Auditorium at Yas Mall, delivering an unparalleled premium experience combining world-class technology with uncompromising comfort in Abu Dhabi, adding another high-end cinema event to its impressive regional portfolio.

The newly upgraded IMAX auditorium reflects VOX Cinemas’ continued ambition to make the biggest even bigger as the leading IMAX exhibitor in the region. This transformation brings to the capital a superior cinematic event, with the now largest screen within Yas Mall at 23.2 metres wide and a floor-to-ceiling viewing experience.  The location is powered by  IMAX® with Laser projection delivering ultra-bright and ultra-sharp images with lifelike colour and contrast, creating visuals that draw audiences into every moment. The 12-channel immersive sound system includes ceiling, rear and surround speakers that place guests at the centre of the action with glider and recliner seating available for all providing a fully upgraded premium experience, setting a global standard for quality and innovation.

For more than two decades, VOX Cinemas has taken a leading role in shaping the regional cinema landscape, pioneering new formats and setting benchmarks for innovation across the Middle East. With 15 IMAX locations across 7 countries – offering more than 4,129 seats – VOX Cinemas brings one of the world’s most powerful cinematic platforms to audiences at scale.

The IMAX launch at Yas Mall aligns with the regional release of Avatar: Fire and Ash, giving audiences the opportunity to experience one of the most anticipated films of the year with stunning visuals, powerful sound, and a scale that make every story feel bigger.

Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment said: “IMAX at Yas Mall represents our continued ambition to offer our customers the best cinematic experience in the region. We are committed to bringing audiences closer to the stories they love through world-class technology and uncompromising comfort. As we unveil this upgraded IMAX auditorium, we look forward to welcoming guests to experience cinema at its most immersive with Avatar: Fire and Ash.”

John Schreiner, Senior Vice President of Theatre Development, EMEA at IMAX said: “We’re excited to continue our successful collaboration with VOX Cinemas, reopening our location at Yas Mall in the heart of Abu Dhabi in time for the hotly anticipated premiere of Avatar: Fire and Ash. Audiences across the city will now be able to experience the crystal-clear image and immersive sound of IMAX this winter, with a powerhouse slate of titles through the rest of the year and across 2026.”